AYANA Hospitality Unveils Rebrand and New Beginning of AYANA Estate BALI

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Jimbaran, BALI (5 October 2022) - – AYANA Hospitality, a leading Indonesian hospitality company that owns and operates luxury hotels and residences under AYANA and Delonix brand in Jakarta, Bali, Labuan Bajo and Karawang, has today announced its rebranding. The company has undergone a brand refresh by changing its properties’ name and logo to unify the entire group’s brand identity, marking a new future direction of the company.

“AYANA Hospitality journey started in Bali with our five-star resort in Jimbaran. It further expanded with our hotel in Jakarta and the opening of our resort in Labuan Bajo four years ago. As we have hit several milestones in the past, this rebranding will bring the spirit forward, as well as a new direction of the company as a globally respected owner and creator of iconic places of refuge that nurture the wellbeing of our guests,” said Michi Sonoda, Executive Assistant Manager, Sales and Marketing, AYANA Hospitality.

The new logo incorporates indelible elements from the surroundings that make the stay experience at AYANA properties remarkable. It embodies AYANA Hospitality's guiding principles inspired by Tri Hita Karana, a Balinese philosophy for life that evokes harmonious living with inner-being, other human beings, and the nature. Elements such as monkey, considered sacred according to the Hindu principle, birds, and intertwining flower and figs, can be seen threaded on the new logo, all symbolizing the ideal of the Balinese concept of creation and existence, uniting of humans with nature.

Besides the logo refreshment, the company correspondingly changed the name of its properties in Bali and Labuan Bajo. AYANA's latest resort portfolio in Labuan Bajo is now AYANA Komodo Waecicu Beach. At the same time, the leisure brand AYANA Cruise now has its own branding to strengthen its position as the leading bespoke maritime leisure excursion based in Labuan Bajo. The company retains the name of its five-star Jakarta property as AYANA Midplaza Jakarta and its four-star sister hotel, Delonix Hotel Karawang.

A New Beginning for AYANA Estate Bali The rebranding of the AYANA Hospitality properties marks the new beginning and the future of AYANA Estate in Bali, the flagship property of AYANA Hospitality. The secluded 90-hectare land perched above Jimbaran clifftop within a tropical garden overlooking the famed Jimbaran sunset is set as a refuge of nature, culture and wellbeing where the forest meets the ocean.

The AYANA Estate is the home of AYANA's well-known luxury properties, which has completed a rebranding effort with a new name and logo. AYANA Resort BALI is a 294-room award-winning classic luxury retreat with the Balinese influence décor and architecture with breathtaking scenery. AYANA Villas BALI is a Forbes Travel Guide's Five-Star resort-within-a-resort that provides top-of-the-line luxury surrounded by the lush garden of its cliff-top property in Bali's Jimbaran Bay. The 78 villas are beautifully secluded within the massive estate. Each comes with a sprawling bedroom and bathroom, a separate living room, a private plunge pool, a gorgeous bathtub directly overlooking the ocean, and an outdoor bale surrounded by the tropical garden. RIMBA by AYANA BALI is a luxurious 403-room family resort destination with a natural forest setting, thought-provoking design inspired by nature, and stylish interiors.

The AYANA Estate will welcome its newest luxury hotel, AYANA Segara BALI, in November 2022. The 205 oversized rooms and suites offer the AYANA's iconic legendary Balinese heritage and craftsmanship decoration with a contemporary aesthetic and architectural twist. Equipped with large windows, each room offers a magnificent panorama of the southern coast of Bali. With the opening of AYANA Segara BALI later this year, AYANA Estate will own 980 villas, suites, and rooms, making it the most extensive integrated resort in Bali.

Set as an integrated luxury community, AYANA Estate offers guests the three pillars of experience. With its tropical garden setting, AYANA Estate is a natural wonderland. Guests can have a harmonious stay within the nature, with a 5-hectare forest park for relaxation and exploration and the organic farm for education and recreational purpose where guests can witness the farm-to-table process of the resort’s culinary experiences. Buildings within the AYANA Estate are developed in harmony with the natural surroundings.

A place for celebration, AYANA Estate is home to 19 dining destinations with three more to be open together with the AYANA Segara BALI, including one of the world's best hotel bars, Rock Bar, and the newly opened KISIK Lounge and Seafood Restaurant, making the AYANA Estate a culinary destination in its own right. Known for its breathtaking location and view for wedding receptions, AYANA Estate owns 15 wedding venues, including the majestic SKY, which offers 180-degree cliff-top Bali ocean views and sunsets.

"AYANA Estate will forge a new luxury lifestyle community in Bali and bring its majestic appeal to a wider audience beyond our hotel guests. Our development will continue as we welcome more destinations and facilities in the upcoming year, including the SAKA Museum, for our guests to celebrate and learn the Balinese culture traditions. Each property and attraction within AYANA Estate is part of a bigger collective that provides enhanced experiences for its guests," Michi added.

For more information, please visit ayana.com


About AYANA Estate Located just 12 km from the international airport, the AYANA Estate enjoys majestic 1.3 km cliff coastline above the Jimbaran Bay. The 90-hectare estate is home to AYANA Resort Bali, the 294 rooms and suites resort that blends classic elegance with traditional Balinese aesthetics, while each room features marble bathrooms, furnished balconies, and inter-connecting doors; AYANA Villas BALI, with 78 luxurious villas, complete with private plunge pools and spectacular ocean backdrops; RIMBA by AYANA BALI, a 403-room family-friendly resort, and AYANA Residences, Bali’s first purely residential community integrated with a 5-star resort; a 22,000sqm AYANA Spa featuring 53 treatments rooms, with one of the world’s largest Hydrotherapy Seawater Pool and Spa on the Rocks set on the cliff above the Indian Ocean; 15 wedding venues; 12 freshwater swimming pools including a children’s pool; a salt-water infinity Ocean Beach Pool at the cliff’s base; private beach; 19 dining venues; 15 meeting venues; a business center, 18-hole golf putting course; 2 tennis courts; a jogging path; 2 fitness centers; 2 kids’ clubs and a business center.

About AYANA Hospitality
Established in 2009, the AYANA Hospitality portfolio comprises ten luxury hotels and residences: AYANA Villas Bali, AYANA Segara Bali, AYANA Resort Bali, RIMBA by AYANA Bali, and AYANA Residences Bali within AYANA Estate, Bali; along with AYANA MidPlaza Jakarta and AYANA Residences Jakarta in Indonesia’s capital; AYANA Komodo Waecicu Beach in Labuan Bajo on the island of Flores; and Delonix Hotel Karawang and Delonix Residences in Karawang, West Java. AYANA Hospitality is recognized for its genuinely caring and attentive service inspired by its guiding principle of Tri Hita Karana, a Balinese philosophy evoking harmonious living with one’s inner-being, other human beings, and nature. AYANA means “a place of refuge” in Sanskrit; AYANA Hospitality properties are where peace, harmony and happiness are embodied and celebrated.

Press inquiries:
Oka Ciptantio Octorama
E oka.octorama@ayana.com
T +62 812 1806 6808

Hikari Nakano
E hikari.nakano@ayana.com
T +62 821-4604-5902